The global Business-as-a-Service (BaaS) market is currently valued at approximately $293.4 billion (2025) and is projected to reach over $1.8 trillion by 2035 (CAGR 20.3%)
This is a trend that is fundamentally transforming how enterprises plan competencies, investments, and operations.
From Software to Teams on Subscription
The SaaS 2.0 model is no longer just a cloud-based application, but a complete service environment – with automation, AI support, and advisory elements. Its natural extension has become Team-as-a-Service – a team of specialists delivered on subscription, often within a specific project or functional area (e.g., HR, IT, AI, marketing, cybersecurity).
Companies, especially those operating in international markets, are increasingly choosing TaaS to effectively scale operations without permanent hiring. A subscription-based team means minimal formalities, immediate access to competencies, and predictable costs – combined with flexibility in selecting skills and scope of services.
Why B2B Companies Choose TaaS
Gartner research indicates that by 2025, 80% of legacy software vendors and all new software companies will offer products or services in a subscription model. One in four B2B enterprises worldwide has implemented this model as their primary source of service or digital support – and this share continues to grow year over year.
Most Common Motivations:
📈 Scalability
Ability to immediately expand the team or project scope
🛡️ HR Risk Reduction
No need for recruitment and permanent hiring
💰 Predictable Costs
Fixed subscription fee instead of unforeseen expenses
🎯 Access to Expertise
Specialists with project, technological, and industry experience
Increasingly, these teams work directly with clients' internal structures, sharing tools and dashboards while being compensated for results (KPIs, success fees, SLAs).
Challenges and Development Directions
With the growing popularity of subscription models, new expectations are emerging:
- Transparency and Trust – Companies demand complete visibility into processes and work progress; online reports and client-shared dashboards are becoming standard
- Fighting Vendor Lock-in – Growing expectations regarding monthly contracts or pause options
- Results-Based Billing – The shift from "per hour" to "per result" models demands better metrics and performance measurement systems
- Employment Flexibility for Gen Z – Young professionals often want to change jobs; working for a company offering TaaS models accommodates this variability
The subscription economy has grown by over 435% (according to the Subscription Economy Index). The global Everything-as-a-Service (XaaS) market is currently valued at approximately $419.4 billion and is expected to exceed $670 billion by 2034 (CAGR 23.3%).
This is no longer a niche – it's the new standard in B2B service management.
Trends 2026
🤖 AI and Automation Integration
Many TaaS models combine human teams with software robots, for example for data analysis or HR process management.
🌍 Hybrid Teams
Projects combine specialists from Europe, Asia, and the US under a single subscription.
🔐 Compliance and Cybersecurity
Providers must meet GDPR, ISO, and SOC2 standards, as clients expect full compliance.
📊 KPI-Based Outsourcing
More services are being billed for business outcomes rather than work hours.
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