The New Era of B2B Subscription Services: From SaaS to Team-as-a-Service
Just a decade ago, the subscription model was primarily associated with SaaS software. Today, this paradigm encompasses an increasingly broad range of business areas – from IT infrastructure to specialized project teams.
$293.4B → $1.8T

The global Business-as-a-Service (BaaS) market is currently valued at approximately $293.4 billion (2025) and is projected to reach over $1.8 trillion by 2035 (CAGR 20.3%)

This is a trend that is fundamentally transforming how enterprises plan competencies, investments, and operations.

From Software to Teams on Subscription

The SaaS 2.0 model is no longer just a cloud-based application, but a complete service environment – with automation, AI support, and advisory elements. Its natural extension has become Team-as-a-Service – a team of specialists delivered on subscription, often within a specific project or functional area (e.g., HR, IT, AI, marketing, cybersecurity).

Companies, especially those operating in international markets, are increasingly choosing TaaS to effectively scale operations without permanent hiring. A subscription-based team means minimal formalities, immediate access to competencies, and predictable costs – combined with flexibility in selecting skills and scope of services.

Clients can change team composition or the number of hours from month to month, without the risks associated with permanent employment.

Why B2B Companies Choose TaaS

Gartner research indicates that by 2025, 80% of legacy software vendors and all new software companies will offer products or services in a subscription model. One in four B2B enterprises worldwide has implemented this model as their primary source of service or digital support – and this share continues to grow year over year.

Most Common Motivations:

📈 Scalability

Ability to immediately expand the team or project scope

🛡️ HR Risk Reduction

No need for recruitment and permanent hiring

💰 Predictable Costs

Fixed subscription fee instead of unforeseen expenses

🎯 Access to Expertise

Specialists with project, technological, and industry experience

Increasingly, these teams work directly with clients' internal structures, sharing tools and dashboards while being compensated for results (KPIs, success fees, SLAs).

In this context, providers must operate as hybrid extensions of your internal team. We understand this. Our 'Embedded Team' methodology ensures full transparency and integration from Day 1, minimizing time spent on management and maximizing focus on results.

Challenges and Development Directions

With the growing popularity of subscription models, new expectations are emerging:

  • Transparency and Trust – Companies demand complete visibility into processes and work progress; online reports and client-shared dashboards are becoming standard
  • Fighting Vendor Lock-in – Growing expectations regarding monthly contracts or pause options
  • Results-Based Billing – The shift from "per hour" to "per result" models demands better metrics and performance measurement systems
  • Employment Flexibility for Gen Z – Young professionals often want to change jobs; working for a company offering TaaS models accommodates this variability
+435% in a Decade

The subscription economy has grown by over 435% (according to the Subscription Economy Index). The global Everything-as-a-Service (XaaS) market is currently valued at approximately $419.4 billion and is expected to exceed $670 billion by 2034 (CAGR 23.3%).

This is no longer a niche – it's the new standard in B2B service management.